Summary of the role
Reporting to the managing director, the Marketing & Business Development Manager will be responsible for setting and delivering successful marketing strategies to agreed budget, maintaining close relationships with key customers and leads and for developing and implementing strategic partnerships to compliment and grow EMS’s portfolio of management consultancy services.
Responsibilities
The role will be broadly two thirds marketing and one third business development, customer relationship management (CRM) and sales support. Key responsibilities will include:
Marketing:
Direct Marketing campaigns by email/letter
Implementing web or magazine based advertising and sponsorship
Web-sites; keeping our web-sites up to date and relevant with regular updates & improvements
Publicity - managing publications to ensure adequate articles/coverage on EMS
Events and exhibitions - identification, arrangements, event management, and make sales calls to leads & existing customers
Marketing materials creation: literature, case studies, articles, news, letters, web content, email content, videos
Market research: conduct qualified research to enhance marketing & products
CRM/Sales Support/Business Development:
Build relationships with key customers to support marketing & sales i.e. ref site visits, case studies, interviews, etc
Up-selling / repeat selling to existing customers & to leads e.g.for Training courses, Events and exhibitions
Develop partnerships & associations with complimentary companies and contractors - setting up, admin, marketing strategy, commercial arrangements
Initial dealing with enquiries, appointment making, following up on enquiries
Helping with quotes, preparing quotes
Location
Based in our Bristol office although the candidate will be expected to travel to customer sites and other venues monthly
Remuneration
£25,000 per annum basic plus uncapped company performance related bonus giving on target salary of £30-£32K in first year
22 days annual holiday allowance
Profile of the candidate
A graduate with a professional outlook and at least 5 years experience of Marketing and/or Sales in a business to business environment seeking an influential role in which they can demonstrate initiative and competence and share in the rewards of business growth.
Key Skills & Characteristics Required
Excellent written and spoken English skills
Customer focused
Confident
Persuasive skills
Selling skills
Presentable
Good at building rapport & good conversationalist
Website software experience & skills Good pc skills |
Diligent
Takes a professional approach
Attention to detail
Project management skills
Strategic thinker; able to create a vision & concept to work from
An organised self-starter
Entrepreneurial
Commercially aware |
Training and familiarisation in products, services and sector will be provided
Please send your CV and cover letter to recruitment@leanreliability.co.uk
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